Monster Energy

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My Role: Technical Adaptation, Production Design, Prepress, Brand Collaboration

Project: Rob Dyrdek Signature Promotion

Challenge: To support a major promotion with iconic skateboarder and entrepreneur Rob Dyrdek, the artwork provided by his team needed to be perfectly adapted for various high-volume packaging formats, including promotional can graphics and multi-pack containers, while maintaining the integrity of both the Monster and Dyrdek brands.

Solution: My role was to serve as the technical design lead for the project. I meticulously adapted the artwork provided by Dyrdek's team for production, conforming the designs to precise print specifications, managing color profiles for consistency, and ensuring all branding elements were perfectly integrated for a cohesive and impactful final product.

Results: The project resulted in a successful, on-time promotional launch that powerfully leveraged Rob Dyrdek's brand to connect with a key consumer demographic. This work demonstrates my ability to handle high-profile collaborations with technical precision and a deep understanding of the print production process.

My Role: High-End Photo Retouching, Image Compositing, Large-Format Print Production

Project: Global Athlete Marketing Campaigns

Challenge: Monster Energy’s brand is founded upon its roster of world-class athletes. The challenge was to develop visually striking, larger-than-life marketing materials for events and retail environments, utilizing photographs from various photographers, each exhibiting different lighting, styles, and quality.

Solution: I was responsible for the high-end photo editing and retouching of a series of backlit posters featuring the brand's most prominent sponsored athletes. I meticulously processed the raw images provided, performing comprehensive color correction, compositing, and retouching to establish a consistent, high-impact, and heroic visual style that embodies the recognizable aesthetic of the Monster Energy brand.

Results: The finalized posters served as key marketing assets at prominent international sporting events and retail displays. They effectively highlighted the brand's esteemed athlete collaborations and fostered a compelling, immersive brand experience for fans.

My Role: Technical Recreation, Large-Format Production, High-End Photo Retouching, Presentation Design

Client: Team Renezeder (Champion Off-Road Racing)

Challenge: The Champion off-road racing team, Team Renezeder, required an update to their iconic trailer wrap for a new vehicle; however, the original high-resolution artwork files were misplaced. The task was to meticulously reproduce the intricate, large-format design from scratch, seamlessly incorporate new vehicle photography, and develop a new technical presentation for their partners.

Solution: My role was to act as the technical design specialist for this restoration initiative. I carefully reconstructed the entire trailer wrap at print resolution, ensuring every element of the original design was accurately replicated. This process entailed advanced retouching of the new vehicle photographs supplied by their photographer and seamless integration into the reconstructed artwork. Additionally, I designed and created an updated technical presentation with fresh graphics for the team's sponsors.

Results: I provided a print-quality, high-resolution file that enabled Team Renezeder to uphold their essential brand consistency on the new vehicle. This project underscores my expertise in technical recreation, large-format production, and professional photo compositing. Furthermore, the revised technical presentation furnished the team with a polished, professional tool for their business communications.

(All rights are reserved for Team Renezeder.)