Monster Energy

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My Role: Technical Adaptation, Production Design, Prepress, Brand Collaboration

Project: Rob Dyrdek Signature Promotion

The Challenge To support a major promotion with iconic skateboarder and entrepreneur Rob Dyrdek, the artwork provided by his team needed to be perfectly adapted for various high-volume packaging formats, including promotional can graphics and multi-pack containers, while maintaining the integrity of both the Monster and Dyrdek brands.

The Solution My role was to serve as the technical design lead for the project. I meticulously adapted the artwork provided by Dyrdek's team for production, conforming the designs to precise print specifications, managing color profiles for consistency, and ensuring all branding elements were perfectly integrated for a cohesive and impactful final product.

The Results The project resulted in a successful, on-time promotional launch that powerfully leveraged Rob Dyrdek's brand to connect with a key consumer demographic. This work demonstrates my ability to handle high-profile collaborations with technical precision and a deep understanding of the print production process.

My Role: High-End Photo Retouching, Image Compositing, Large-Format Print Production

Project: Global Athlete Marketing Campaigns

The Challenge Monster Energy’s brand is built on its roster of world-class athletes. The challenge was to create visually stunning, larger-than-life marketing materials for events and retail spaces using photos from various photographers, each with different lighting, styles, and quality.

The Solution I was responsible for the high-end photo editing and retouching for a series of backlit posters featuring the brand's most prominent sponsored athletes. I took the provided raw images and performed extensive color correction, compositing, and retouching to create a consistent, high-impact, and heroic visual style that was instantly recognizable as the Monster Energy brand aesthetic.

The Results The final posters were used as key marketing assets at major global sporting events and in retail displays. They effectively showcased the brand's legendary athlete partnerships and created a powerful, immersive brand experience for fans.

My Role: Technical Recreation, Large-Format Production, High-End Photo Retouching, Presentation Design

Client: Team Renezeder (Champion Off-Road Racing)

The Challenge Champion off-road racing crew Team Renezeder needed to update their iconic trailer wrap for a new vehicle, but the original high-resolution artwork files were lost. The challenge was to perfectly recreate the complex, large-format design from scratch, seamlessly integrate new vehicle photography, and build a new tech deck for their partners.

The Solution My role was to serve as the technical design expert for this restoration project. I meticulously recreated the entire trailer wrap at print-resolution, ensuring every detail of the original design was faithfully reproduced. This process involved high-end retouching of the new vehicle photography provided by their photographer and seamlessly compositing it into the recreated artwork. In addition to the trailer wrap, I also designed and built a new, updated tech deck presentation with fresh graphics for the team's sponsors.

The Results I delivered a print-perfect, high-resolution file that allowed Team Renezeder to maintain their critical brand consistency on the new vehicle. The project highlights my expertise in technical recreation, large-format production, and high-end photo compositing. The new tech deck also provided the team with a polished, professional tool for their business communications.

(All rights are reserved for Team Renezeder.)