Infinium Spirits Templeton Rye

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At ProjectHector, I collaborated with Infinium Spirits LLC (via Young’s Market) to create a vibrant, clean, and professional label and flyer artwork for their whiskey line, showcasing their new distillery and updated labels for their 4- and 6-year whiskey bottles. Working closely with Infinium’s marketing team, I designed a flyer that highlighted the distillery’s modern aesthetic while emphasizing the refined elegance of the new bottle labels, ensuring the artwork aligned with the brand’s premium identity. This project allowed me to blend my graphic design expertise with a deep understanding of branding, delivering visually striking materials that elevated Infinium Spirits’ market presence and celebrated their whiskey craftsmanship.

At ProjectHector, I had the opportunity to support Fernet-Branca by designing a series of impactful point-of-sale (POS) items, including bar tents and large-format semi-truck artwork, to enhance their brand visibility. My work focused on creating bold, eye-catching designs that aligned with Fernet-Branca’s distinctive aesthetic, ensuring their products stood out in bars and on the road. This project showcased my ability to deliver versatile graphic design solutions for a premium spirits brand, balancing creativity with brand consistency. Note that all rights are reserved for Fernet-Branca.

At ProjectHector, I had the opportunity to support Infinium Spirits Portfolio by designing a series of impactful point-of-sale (POS) items, including bar tents and large-format signage, to enhance their brand visibility. My work focused on creating bold, eye-catching designs using new and existing designs that aligned with each brand's distinctive aesthetic, ensuring their products stood out in bars and on the road. This project showcased my ability to deliver versatile graphic design solutions for a premium spirits brand, balancing creativity with brand consistency. Note that all rights are reserved for Infinium Spirits and each corresponding brand.

At ProjectHector, I contributed to Hansen’s Beverage product designs and print production from 2008 to 2016, a pivotal period before the brand was sold to Coca-Cola in 2015. During my tenure, I designed vibrant packaging and promotional materials for Hansen’s Natural Sodas, including their signature cane sugar-based flavors like Cherry Vanilla and Mandarin Lime, ensuring each piece aligned with the brand’s “California’s original clear natural soda” identity. This project showcased my ability to deliver versatile graphic design solutions, balancing creativity with Hansen’s commitment to natural, premium beverages, while creating visually cohesive materials that resonated with their health-conscious audience. Note that all rights are reserved for Hansen’s Beverage and Coca-Cola.

At ProjectHector, I designed vibrant happy hour marketing signage for PT’s locations within Las Vegas casinos, aiming to capture the lively energy of their venues. I created eye-catching visuals that highlighted PT’s signature drink specials and promotions, using bold colors and sleek typography to draw in casino patrons. This project showcased my ability to craft engaging graphic design solutions tailored to the fast-paced hospitality industry, ensuring PT’s happy hour offerings stood out in the bustling Vegas scene.