Infinium Spirits

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My Role: Marketing Collateral Design, Print Production, Brand Consistency

Client: Infinium Spirits

Brand: Templeton Rye Whiskey

The Challenge To celebrate the launch of their new distillery and updated packaging, premium whiskey brand Templeton Rye needed a key marketing piece to communicate this major brand evolution. The challenge was to create a design that felt fresh and modern while honoring the brand's established, premium identity.

The Solution I was commissioned to design the promotional flyer that would officially announce the new distillery and showcase the updated labels for their 4- and 6-year whiskeys. Working closely with the Infinium Spirits marketing team, I designed a clean, vibrant, and professional layout that highlighted the distillery’s modern aesthetic alongside the refined elegance of the new bottle labels.

The Results The final flyer served as a critical sales and marketing tool for the brand's relaunch. It successfully introduced the new brand elements to distributors and consumers, reinforcing Templeton Rye's identity as a leader in American whiskey. This project demonstrates my ability to execute high-quality design for premium CPG brands.

My Role: Point-of-Sale (POS) Design, Large-Format Graphics, Brand Adherence

Client: Infinium Spirits

Brand: Fernet-Branca

The Challenge To boost brand visibility, iconic liqueur brand Fernet-Branca needed impactful marketing materials for two vastly different environments: the intimate space of a bar top and the high-speed canvas of a semi-truck. The challenge was to adapt the brand's complex, vintage-inspired aesthetic to both small- and large-format applications while maintaining its powerful identity.

The Solution I was tasked with designing a series of key assets to activate the brand. For on-premise visibility, I created bold and eye-catching bar tents designed to stand out in a crowded bar environment. For large-scale brand awareness, I designed the complete artwork for a semi-truck wrap, effectively turning a delivery vehicle into a massive mobile billboard. In both projects, I worked meticulously to ensure the designs were perfectly aligned with Fernet-Branca's distinctive and historic brand guidelines.

The Results The new POS materials helped Fernet-Branca capture customer attention at the point of purchase, while the truck wrap dramatically increased brand visibility on a massive scale. This project showcases my versatility and ability to execute for an iconic brand across a wide range of formats, from tabletop to highway.

(All rights are reserved for Fernet-Branca.)

My Role: Packaging Design, Print Production, Brand Management, Retail & Trade Show Graphics

Client: Hansen's Beverages (Pre-Coca-Cola Acquisition)

The Challenge During a pivotal growth period for Hansen's Beverages, the challenge was to maintain a cohesive and compelling brand identity across a rapidly expanding and diverse product portfolio. The design work needed to appeal to a health-conscious audience and support a wide range of products—from their signature Natural Cane Sodas to new energy drinks and organic juices.

The Solution As a key designer for nearly nine years leading up to the brand's acquisition by Coca-Cola, I was integral to the design and print production of their entire product family. I designed vibrant packaging and promotional materials that aligned with the "California’s original clear natural soda” identity. My responsibilities were comprehensive, covering everything from the technical production of art files for multi-packs and shippers to the creative design of trade show displays, pallet skirts, and even licensed children's juice boxes featuring Clifford the Big Red Dog.

The Results My work directly contributed to building the strong, consistent brand identity that resonated with consumers and supported the company's significant growth. The high quality and visual appeal of the packaging and marketing materials were a key part of the brand's success, which ultimately culminated in its high-profile acquisition by The Coca-Cola Company in 2015.

(Disclaimer: All rights are reserved for Hansen’s Beverage and The Coca-Cola Company. This work is presented for portfolio purposes only.)