Infinium Spirits

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My Role: Marketing Collateral Design, Print Production, Brand Consistency

Client: Infinium Spirits

Brand: Templeton Rye Whiskey

Challenge: To commemorate the inauguration of their new distillery and the revised packaging, the distinguished whiskey brand Templeton Rye required a principal marketing piece to articulate this significant brand development. The task was to craft a design that was contemporary and innovative while respecting the company's established, premium image.

Solution: I was engaged to develop the promotional flyer that would formally introduce the new distillery and highlight the updated labels for their 4- and 6-year whiskeys. In close collaboration with the marketing team at Infinium Spirits, I devised a clean, vibrant, and professional layout that accentuated the distillery’s modern aesthetic alongside the sophisticated elegance of the new bottle labels.

Results: The final flyer functioned as a vital sales and marketing instrument for the brand's relaunch. It effectively communicated the new brand elements to distributors and consumers, thereby reinforcing Templeton Rye's reputation as a leader in American whiskey. This project exemplifies my capacity to deliver superior design solutions for premium consumer packaged goods brands.

My Role: Point-of-Sale (POS) Design, Large-Format Graphics, Brand Adherence

Client: Infinium Spirits

Brand: Fernet-Branca

Challenge: To enhance brand visibility, the esteemed liqueur brand Fernet-Branca required impactful marketing materials suitable for two markedly different environments: the confined space of a bar top and the expansive surface of a semi-truck. The objective was to adapt the brand's intricate, vintage-inspired aesthetic to both small- and large-scale applications while preserving its strong identity.

Solution: My task involved designing a series of key assets to promote the brand. For on-premise visibility, I developed bold and attention-grabbing bar tents intended to stand out in a busy bar setting. For large-scale brand recognition, I created the complete artwork for a semi-truck wrap, transforming a delivery vehicle into a prominent mobile billboard. Throughout both projects, I ensured meticulous alignment of the designs with Fernet-Branca's distinctive and historic brand guidelines.

Results: The newly developed point-of-sale materials effectively attracted customer attention at the point of purchase. Meanwhile, the truck wrap significantly amplified brand visibility on a large scale. This project demonstrates my versatility and ability to execute branding strategies for an iconic brand across a broad spectrum of formats, ranging from tabletop to highway.

(All rights are reserved for Fernet-Branca.)

My Role: Packaging Design, Print Production, Brand Management, Retail & Trade Show Graphics

Client: Hansen's Beverages (Pre-Coca-Cola Acquisition)

Challenge: During a critical period of growth for Hansen’s Beverages, the challenge was to maintain a cohesive and compelling brand identity across a rapidly expanding and diverse product portfolio. The design work required to resonate with a health-conscious audience and support a wide range of products, including their signature Natural Cane Sodas, new energy drinks, and organic juices.

Solution: As a principal designer for nearly 9 years before the Coca-Cola acquisition, I played a pivotal role in the design and print production of the entire product line. My responsibilities encompassed a wide range of tasks, from the technical creation of art files for multi-packs and shippers to the creative design of trade show displays, pallet skirts, and even licensed children’s juice boxes featuring Clifford the Big Red Dog.

Results: My work directly contributed to the establishment of a robust and consistent brand identity that resonated with consumers and supported the company’s substantial growth. The high quality and visual appeal of the packaging and marketing materials were pivotal to the brand’s success, which ultimately culminated in its highly publicized acquisition by The Coca-Cola Company in 2015.

(Disclaimer: All rights are reserved for Hansen’s Beverage and The Coca-Cola Company. This work is presented for portfolio purposes only.)