California & Nevada Credit Union Leagues (CCUL)

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My Role: Lead Designer, Campaign Identity, Art Direction, Print & Digital Graphics

Client: Eagle Community Credit Union

Project: Lunar New Year Multi-Channel Campaign

The Challenge For the Lunar New Year, Eagle Community Credit Union wanted to launch a major promotional campaign to engage the community and drive adoption of key financial products. The challenge was to create a visual identity that was festive and culturally relevant, while still maintaining the professional trust and authority expected of a financial institution.

The Solution As the lead designer, I developed the entire visual identity for the campaign. A centerpiece of the project was designing the limited-edition Lunar New Year Credit Card. I also created a cohesive suite of promotional assets for both in-branch and digital channels, including:

• Vibrant in-branch displays and materials for workshops.
• Engaging web and mobile app graphics to promote special holiday loans.
• Clear, easy-to-understand infographics for security features and fraud-prevention tips.

The Results The campaign was a major success, receiving positive feedback from members for its festive and respectful theme. The unique credit card design was a popular feature that drove new account sign-ups, and the promotional materials successfully increased applications for the seasonal loans. The project demonstrated my ability to execute a comprehensive, multi-channel campaign that balances promotional goals with valuable member communication.

My Role: Point-of-Sale (POS) Design, Marketing Collateral, Art Direction

Client: PT's Taverns (Golden Entertainment)

Project: Las Vegas Happy Hour Campaign Signage

The Challenge In the visually saturated environment of a Las Vegas casino, the challenge was to create happy hour signage for PT's Taverns that could cut through the noise, capture the attention of fast-moving patrons, and drive immediate foot traffic.

The Solution I was tasked with designing a series of vibrant point-of-sale materials, including bar table tents and promotional signage, for their casino locations. My approach was to use a strategic combination of bold, high-contrast colors, sleek typography, and enticing imagery of their signature drink specials. The design was crafted to be highly legible and visually impactful, even from a distance on a crowded casino floor.

The Results The final signage successfully stood out in the bustling Vegas scene, effectively communicating the happy hour promotions and helping to drive traffic to PT's Taverns during key promotional hours. This project showcases my ability to create powerful, direct-response marketing collateral for the highly competitive hospitality industry.

My Role: Packaging Design, Brand Collaboration, Print Production

Client: Monster Energy

Project: Monster Energy x Billabong - Australian "Text to Win" Promotion

The Challenge For a major international promotion, the challenge was to design a promotional multi-pack that seamlessly merged the iconic brand identities of Monster Energy and Billabong. The packaging needed to be visually exciting for the Australian market and clearly communicate a "Text to Win" contest to drive high levels of engagement.

The Solution I was responsible for designing the complete artwork for this co-branded 4-pack. I created a dynamic layout that integrated the branding elements of both Monster and Billabong, appealing directly to the target surf and action sports demographic. The design strategically featured the "Text to Win a Hawaii Surf Trip" call to action for maximum visibility. I then prepared the final, technically precise, print-ready files for production in the Australian market.

The Results The final packaging was a key driver of the successful promotional campaign. The compelling, co-branded design captured consumer attention at the retail level, effectively communicated the contest, and strengthened the brand association with the pro surfing scene, leading to increased sales and contest participation.

As a freelance designer, I've had the privilege of partnering with a highly diverse range of clients, from local small businesses and political campaigns to educational institutions and personal brands. This experience has honed my ability to quickly understand a client's unique goals and audience, and to adapt my design style to meet their specific needs. My work focuses on creating clean, professional, and effective visual identities and marketing materials that deliver tangible results.

Select Client Work Includes:

• Political & Civic Branding: Developed campaign materials and presentations for political clients, including the Mayor of Ontario, CA and a California State Assembly Member.

• Education & Public Sector:
  • Partnered with the Riverside School District to design their business development catalog for prospective students. My role was comprehensive, involving photography, layout design, and attending school board meetings to ensure the project aligned with all stakeholder objectives.
  • Developed the brand identity and logo for Aspire Engaging Human Performance, a professional development and coaching organization.

• Small Business Identity: Created foundational logos and brand identities for local businesses to help them stand out, including an automotive repair shop and an AC repair company.

• Corporate & Personal Branding: Designed compelling presentation materials and pitch decks for several inspirational speakers and life coaches.