Infinium Spirits LLC (Young’s Market)

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My Role: Art Direction, Video Production, Graphic Design, Point-of-Sale (POS) Strategy

Client: Infinium Spirits (for Seagram's Vodka)

Project: Retailer Instructional Video & POS Signage

Challenge: Seagram's Vodka needed an effective in-store marketing campaign, but faced a significant hurdle: a lack of visual assets. I was provided with only four core brand assets. I was tasked with creating a full suite of promotional materials, including an instructional guide for retailers on how to display them best.

Solution: To address asset constraints, I adopted a proactive and pragmatic approach. I supervised and coordinated on-site video recording from the outset to generate essential visual content. Using this footage, I created a clear instructional video for store owners on how to best place promotional materials for maximum impact. I also designed a comprehensive set of custom point-of-sale signs for liquor store displays, effectively blending the new visuals with the original brand assets to form a unified campaign.

Results: I delivered a comprehensive, turnkey solution that exceeded the initial brief. The instructional video enabled retailers to implement the promotion efficiently, leading to enhanced brand presentation across numerous stores. The new signage successfully attracted customer attention at the point of purchase. This project demonstrates my capacity to address creative challenges with resourcefulness and to provide a comprehensive multimedia solution.

(Disclaimer: Seagram’s is a registered trademark. This content is for portfolio purposes only, with all rights reserved for Seagram’s Vodka.)