Infinium Spirits LLC (Young’s Market)

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My Role: Art Direction, Video Production, Graphic Design, Point-of-Sale (POS) Strategy

Client: Infinium Spirits (for Seagram's Vodka)

Project: Retailer Instructional Video & POS Signage

The Challenge Seagram's Vodka needed an effective in-store marketing campaign but faced a major hurdle: a lack of visual assets. I was provided with only four core brand assets and was tasked with creating a full suite of promotional materials, including an instructional guide for retailers on how to best display them.

The Solution To overcome the asset limitations, I took a proactive, hands-on approach. I art-directed and led an on-location video shoot to generate the necessary visual content from scratch. Using that footage, I produced a concise instructional video that guided store owners on the optimal placement of promotional materials for maximum impact. I then designed a complete set of tailored point-of-sale signage for liquor store displays, integrating the new visuals with the original brand assets to create a cohesive campaign.

The Results I delivered a complete, turn-key solution that went beyond the initial brief. The instructional video empowered retailers to execute the promotion correctly, leading to superior brand presentation in hundreds of stores. The new signage effectively captured customer attention at the point of purchase. This project showcases my ability to solve creative challenges with resourcefulness and deliver a comprehensive multimedia solution.

(Disclaimer: Seagram’s is a registered trademark. This content is for portfolio purposes only, with all rights reserved for Seagram’s Vodka.)