My Role: Video Direction, Motion Graphics, Sound Design, Brand Management

Client: Darco Spirits

Brand: American Harvest Vodka

The Challenge Darco Spirits needed to introduce their organic American Harvest Vodka to a new audience in high-traffic sports bar venues. The challenge was to quickly communicate the brand's unique origin story and premium quality in a loud, visually distracting environment.

The Solution I produced a visually engaging brand reel that narrated the vodka's organic story, from the quality of the ingredients to the meticulous distillation process. The video was designed to be compelling with or without sound, and I managed the commercial licensing of all music to ensure brand integrity and legal compliance.

The Results The video successfully increased brand awareness and drove customer inquiries at partner venues. Darco Spirits provided overwhelmingly positive feedback, noting the high production quality and its perfect alignment with their brand ethos. The project showcased my ability to manage a project from concept to delivery, ensuring all brand elements were used correctly to reinforce the brand's identity.

(All rights reserved by Darco Spirits and American Harvest Vodka)