Print Production

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A great design is only as good as its final execution. My expertise extends far beyond the screen, encompassing the deep technical knowledge required for a wide array of print mediums. I have hands-on experience managing the entire production lifecycle—from prepress and proofing to final press check—for everything from high-volume consumer packaging like aluminum cans and multi-packs, to large-format outdoor signage, high-end magazine advertisements, and specialty materials like static clings. I pride myself on being the bridge between creative vision and production reality, ensuring every physical product is a perfect and powerful representation of the brand.

My Role: Layout Design, Information Hierarchy, Print Production, Brand Consistency

Client: Maxxis Tires

Project: New Product Line Catalog Design

The Challenge For the launch of a major new tire line, Maxxis Tires needed a product catalog that could serve as both a compelling marketing piece and a detailed technical resource for dealers and consumers. The primary challenge was to organize a vast amount of provided assets—including technical specifications, marketing copy, and photography from their media team—into a clean, navigable, and on-brand final document.

The Solution As the lead designer for this project, I was responsible for the complete layout and production design of the catalog. I developed a strong grid system and a clear information hierarchy to present the dense technical data in an intuitive and easily scannable format. My process involved artfully integrating the provided photography and copy, ensuring the layout was dynamic and visually engaging while adhering strictly to Maxxis' established brand guidelines.

The Results I delivered a polished, print-ready catalog that successfully launched the new tire line to the market. The final product served as a critical sales and educational tool, receiving positive feedback from the Maxxis media team for its clean design and flawless execution. This project highlights my expertise in complex, multi-page document design and my ability to transform raw information into a premium marketing asset.

My Role: Product Graphic Design, Marketing Collateral, Art Direction, Product Photography

Client: VocoPro (Professional Karaoke & Audio Equipment)

The Challenge VocoPro needed a cohesive and professional visual identity that could be applied across their entire brand experience—from the physical product itself to the marketing materials that drove sales. The primary challenge was to create a design system that was clean, functional, and could clearly communicate the features of their diverse audio equipment to both professional DJs and home enthusiasts.

The Solution As their lead designer, I was responsible for a wide range of creative assets.

• Product Silk-Screening: I designed the on-device graphics and interface markings for their karaoke machines and audio mixers. This involved creating clear, intuitive iconography and typography that was easy to read and use in low-light environments.
• Product Photography: I directed and executed the product photography, capturing high-quality images that highlighted the equipment's features and build quality for use in catalogs and online.
• Marketing & Sales Collateral: I designed the full suite of marketing materials, including product catalogs, promotional flyers, and advertisements, ensuring a consistent and professional brand message across all channels.

The Results My design work created a unified and professional brand identity for VocoPro, from the product to the advertisement. The clean on-device graphics enhanced the user experience, while the polished catalogs and flyers served as effective sales tools, driving business and solidifying VocoPro's position as a leader in the industry.

My Role: Technical Restoration, Color Science & Pantone Matching, Prepress, Brand Asset Management

Area of Expertise: Label Restoration & Brand Color Standardization

The Challenge Many established brands possess legacy artwork for their labels and packaging that is damaged, low-resolution, or lacks precise color specifications. This creates a major risk of inconsistency and poor quality during reprints or new product launches, potentially damaging brand equity and leading to costly printing errors.

My Solution I specialize in the technical restoration of these critical brand assets. My process involves meticulously rebuilding damaged or outdated art files, often vectorizing them from scratch, to create flawless, production-ready master files. A key part of this is my expertise in color science; I conduct precise color analysis to select and specify the exact Pantone Matching System (PMS) colors that define a brand's identity, ensuring perfect consistency across any print vendor or substrate.

The Value Delivered The result is a fully restored and future-proofed set of brand assets. By delivering technically perfect, production-ready files with standardized Pantone colors, I eliminate guesswork, prevent costly printing errors, and ensure the client's brand integrity is maintained to the highest possible standard on every single label.