ShesFit. Tv

Project ShesFit.Tv

My Role: Creative Direction, Logo & Brand Identity, Videography, Post-Production & Editing

Client: ShesFit.Tv (Women's Fitness Platform)

Project: Brand Identity & Launch Video Campaign

Challenge: The fitness platform ShesFit.Tv aimed to establish an authentic connection with its target demographic of busy women, seeking to differentiate itself within the competitive wellness industry. The objective was to develop a brand identity and produce a video campaign capable of resonating emotionally, cultivating a sincere sense of community, and increasing new subscriptions.

Solution: As a comprehensive creative partner, my initial step involved designing the foundational logo and visual identity for the brand. Subsequently, I developed and produced a series of concise, inspirational documentary-style videos. These featured real women from diverse backgrounds in their authentic environments, emphasizing their genuine struggles and triumphs in balancing fitness, family, and career. I oversaw the entire production process, from filming to post-production—encompassing editing and music sourcing—to craft a compelling and emotionally resonant narrative.

Results: The video series was a significant success, resonating deeply with the target audience. The campaign directly led to a 50% increase in website traffic and a considerable spike in new subscriptions. The authentic storytelling fostered a strong sense of community, with overwhelmingly positive feedback from viewers who felt seen and inspired by the real-life stories.

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Have a project in mind or a role you think I'd be a great fit for? I'm always open to discussing new opportunities and creative challenges. I look forward to hearing from

you.

Hector Chavez

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ShesFit TV Videos

Shesfit.tv with Keep A Breast Foundation "Wellness" event

Keep A Breast's "Wellness" event in Carlsbad, CA, is raising awareness this month about Breast Cancer Awareness. I had the honor of talking with Shaney Jo, owner and founder of the Keep A Breast Foundation, to discuss how awareness of your body is crucial for preventing breast cancer and other illnesses. During this event, speakers from Gather Encinitas took the stage to present a panel exploring essential topics we should all consider regarding exercise, food, spirituality, and mental health. Self-care is vital for living a longer, healthier life. There was great food, an excellent DJ, and, of course, beautiful art created by the women involved with this foundation. These art pieces are molded around different people and then painted to showcase beauty on many levels. Attendees enjoyed beer from Saint Archer Brewing Company (Encinitas, CA) and wine from Carruth Cellars in Carlsbad. Check out the following leaders in yoga, health, and spirituality to learn more about breathing, discovering what energizes you, and living each day with purpose. Lauren Duke, Katie Brauer, and everyone at this event enlightened us on how yoga benefits us and is a key step toward becoming the best version of ourselves.

Shesfit.tv interviews Ren Allen with Fit Life by Ren

Shesfit.tv chats with Olympian weightlifting champion Ren Allen to learn more about how she got into fitness and how she is inspiring others. This gym is a great option to fit fitness into busy schedules. Many moms have turned to 'Fit Life by Ren' to get fit and know they are welcome to bring their kids.

Ren and her other trainers focus on motivating women and men to live strong, be healthy, and inspire our future while maintaining a balanced and fit life.

Shesfit.tv meets with Tammy D'Onofrio to talk about FitChick Granola

In 2005, Tammy realized she wanted more for her family, and being a single mom wasn’t easy. She took a chance and started her own business with FitChick Granola. Since then, her brand has expanded to several stores nationwide, including Jimbo’s and Gelson's. Today, she enjoys great success not only in her business but also in her personal life, which has shown her the growth life has given her. Throughout her journey, she has helped many women and men become more fit and healthy, fighting off health issues. It was a great pleasure to meet Tammy at her home and hear her story.