ShesFit. Tv

Project ShesFit.Tv

My Role: Creative Direction, Logo & Brand Identity, Videography, Post-Production & Editing

Client: ShesFit.Tv (Women's Fitness Platform)

Project: Brand Identity & Launch Video Campaign

The Challenge Fitness platform ShesFit.Tv needed to connect with its target audience of busy women in an authentic way that would stand out in the crowded wellness industry. The challenge was to build a brand and create a video campaign that would resonate emotionally, foster a genuine sense of community, and drive new subscriptions.

The Solution As a comprehensive creative partner, my first step was to design the brand's foundational logo and visual identity. I then developed and produced a series of short, inspirational documentary-style videos. I filmed real women from diverse backgrounds in their natural environments, focusing on their authentic struggles and triumphs in juggling fitness with family and career. I managed the entire production process, from filming to post-production, including editing and music sourcing, to create a powerful, emotional narrative.

The Results The video series was a major success, resonating deeply with the target audience. The campaign directly resulted in a 50% increase in website traffic and a significant spike in new subscriptions. The authentic storytelling fostered a strong sense of community, with overwhelmingly positive feedback from viewers who felt seen and inspired by the real-life stories.

Let's Connect

Have a project in mind or a role you think I'd be a great fit for? I'm always open to discussing new opportunities and creative challenges. I look forward to hearing from

you.

Hector Chavez

Let's Talk

ShesFit TV Videos

Shesfit.tv with Keep A Breast Foundation "Wellness" event

Keep A Breast "Wellness" event located in Carlsbad, CA is bringing more awareness during this month of Breast Cancer Awareness. I had the honor of speaking with Shaney Jo, owner and founder of Keep A Breast Foundation to discuss how awareness of your body is so important in prevention of breast cancer along with any other illnesses. During this event speakers from Gather Encinitas came forward to present on a panel touching on all the important thoughts we should all have concerning our exercise, food, spirituality and mental health. Self care is so important to living a longer and healthier life. There was great food, an awesome DJ and of course the beautiful art from the castings women have with this foundation. These art pieces are all molded around different people and then painted to present beauty on so many levels. There was beer from Saint Archer Brewing Company (Encinitas, CA) and wine from Carruth Cellars - Carlsbad Check out these following leaders in yoga, health and spirituality to find out more about breathing, finding what fires you up and living every day with great purpose. Lauren Duke Katie Brauer o everyone at this event for enlightening us on how Yoga is so great for you and is one step among many to making people better versions of themselves.

Shesfit.tv interviews Ren Allen with Fit Life by Ren

Shesfit.tv chats with Olympian weight lifting champion Ren Allen to find out more about how she got into fitness and how she is inspiring others. This gym is a great option to squeeze fitness in to busy schedules. Many moms have turned to Fit Life by Ren to get fit and also know they are welcome to bring their kids.

Ren and her other trainers focus on motivating women and men to live strong, to be healthy, all while inspiring our future while maintaining a balanced and fit life.

Shesfit.tv meets with Tammy D'Onofrio to talk about FitChick Granola

In 2005 Tammy discovered she wanted more for her family and being a single mom wasn't easy. She took a chance and started her own business with FitChick Granola. Since then her brand has spread through several stores throughout the nation including Jimbo's and Gelson's. Today she has found great success not only in her business but in her personal life which has revealed to her the growth that life has given her. Through her journey she has helped many women and men become more fit, healthy and fight off health issues. It was a great pleasure to meet with Tammy in her home and hear her story.