Wake Up Beautiful
Wake Up Beautiful
My Role: Brand Identity, Logo Design, Marketing Collateral
Client: Wake Up Beautiful (Aesthetics & Wellness Spa)
Challenge: In the competitive market of Southern California wellness, the premier spa Wake Up Beautiful required a cohesive brand identity capable of conveying its distinctive "luxurious yet approachable" ethos to a discerning clientele across its multiple locations in Laguna Niguel and Newport.
Solution: I was entrusted with the development of a comprehensive visual identity from inception. An elegant new logo was designed to serve as the foundation of the brand, supplemented by a complete suite of marketing materials, including brochures and promotional graphics. The design system was constructed around a palette comprising soft, calming colors and clean, modern typography, thereby evoking an aura of serene luxury and professionalism.
Results: The implementation of this cohesive branding strategy effectively enhanced Wake Up Beautiful’s market presence. The revised visual identity, tailored to their target demographic, attracts new clients and bolsters their reputation as a distinguished destination. The project has established a consistent and upscale aesthetic for both spa locations.
Let's Connect
Should you have a project in mind or wish to extend a cordial greeting, please do not hesitate to contact me. I am perpetually receptive to novel opportunities and collaborative endeavors.
Hector Chavez
Red Barn Farmers - Logo Design
RBF Logo Design
My Role: Logo Design, Brand Identity
Client: Red Barn Farmers (CBD Wellness Brand)
Challenge: The objective was to develop a logo for the launch of the CBD oil brand Red Barn Farmers that effectively conveyed their dedication to natural, sustainable, and 'farm-to-table” production. The design aimed to evoke authenticity and rustic charm, while simultaneously appealing to a modern wellness demographic.
Solution: I formulated a brand identity based upon the concept of a “grower house.” The resulting logo is a minimalist design that thoughtfully combines a traditional barn silhouette with sleek, greenhouse-inspired lines. This synthesis of rustic allure and contemporary simplicity was intentionally crafted to reflect the brand’s natural origins and to resonate with its target audience.
Results: The finalized logo has endowed Red Barn Farmers with a strong, genuine, and versatile visual identity, facilitating a successful brand launch. It positions the company as a reputable entity within the competitive CBD sector, with a design adaptable to various applications such as product packaging, labels, and digital platforms.
This project involved the creation of a logo and brand identity for a CBD wellness enterprise, utilizing a minimalist "grower house" motif to communicate a commitment to natural and sustainable principles.
Let's Connect
Should you have a project in mind or wish to extend a cordial greeting, please do not hesitate to contact me. I am perpetually receptive to novel opportunities and collaborative endeavors.
Hector Chavez