Wake Up Beautiful
Wake Up Beautiful
My Role: Brand Identity, Logo Design, Marketing Collateral
Client: Wake Up Beautiful (Aesthetics & Wellness Spa)
The Challenge In the competitive Southern California wellness market, premier spa Wake Up Beautiful needed a cohesive brand identity that could communicate its unique "luxurious yet approachable" ethos to a sophisticated clientele across its multiple locations in Laguna Niguel and Newport.
The Solution I was tasked with creating a complete visual identity from the ground up. I designed an elegant new logo to serve as the cornerstone of the brand and developed a full suite of marketing materials, including brochures and promotional graphics. The design system was built around a palette of soft, calming colors and clean, modern typography to evoke a sense of serene luxury and professionalism.
The Results The new, cohesive branding successfully elevated Wake Up Beautiful's presence in the market. The sophisticated visual identity resonated with their target audience, helping them attract new clients and reinforcing their reputation as a premier wellness destination. The work provided a consistent and premium look for both of their spa locations.
Let's Connect
Have a project in mind or a role you think I'd be a great fit for? I'm always open to discussing new opportunities and creative challenges. I look forward to hearing from
you.
Hector Chavez
Red Barn Farmers - Logo Design
RBF Logo Design
My Role: Logo Design, Brand Identity
Client: Red Barn Farmers (CBD Wellness Brand)
The Challenge For the launch of the CBD oil brand Red Barn Farmers, the challenge was to create a logo that visually communicated their commitment to natural, sustainable, "farm-to-table" production. The design needed to feel authentic and rustic while still appealing to a modern wellness audience.
The Solution I developed a brand identity centered on the concept of a "grower house." The final logo is a minimalist design that strategically blends a classic barn silhouette with clean, greenhouse-inspired lines. This balance of rustic charm and contemporary simplicity was crafted to reflect the brand's natural roots and resonate with their target market.
The Results The final logo provided Red Barn Farmers with a strong, authentic, and versatile visual identity to launch their brand. It effectively positioned them as a trusted name in the competitive CBD industry, with a design suitable for everything from product packaging and labels to their digital presence.
Let's Connect
Have a project in mind or a role you think I'd be a great fit for? I'm always open to discussing new opportunities and creative challenges. I look forward to hearing from
you.
Hector Chavez