My Role: Experiential Design, Digital Signage, Creative Direction

Client: Golden Entertainment and The STRAT Hotel, Casino & Tower

Challenge: The Stratosphere Hotel's VIP membership center was underperforming. The space was static and failed to effectively convey the dynamic range of events and attractions, resulting in low member engagement and participation in on-site activities.

Solution: I was hired as a freelance creative to turn the static help center into an interactive hub. My approach included a complete redesign of the main member desk, adding dynamic digital signage that displayed previews of the hotel's exciting rides and exclusive tours. I created a system for regularly updated digital artwork to promote upcoming concerts and shows, making it simple for members to see what's new and exciting.

Results: The redesigned center led to a significant increase in member engagement and satisfaction. Most notably, the new, clear visual system was directly credited with a measurable rise in ticket sales for on-site events. The project successfully transformed a passive information desk into an active, engaging experience that improved guest loyalty and increased ancillary revenue for the hotel.

(All rights reserved by Golden Entertainment and The STRAT Hotel, Casino & Tower)