California & Nevada Credit Union Leagues (CCUL)

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My Role: Event Graphic Design, Large-Format Production, Presentation Design, Social Media Graphics

Client: California & Nevada Credit Union Leagues (CCUL)

Events: REACH Conference, The Pitch, CU Impact

The Challenge The California & Nevada Credit Union Leagues required a consistent and professional visual identity for their entire portfolio of high-profile industry events throughout the year. The challenge was to create a wide range of print and digital assets that would feel cohesive, work within the established creative direction provided by their Art Director, and effectively engage attendees.

The Solution As a key design partner, I was responsible for executing the visual branding across multiple major events. Working with the logos, photos, and creative direction provided by their team, I designed a full suite of event collateral using Adobe Illustrator, Photoshop, and Canva. My deliverables included:

• Large-Format Graphics: Eye-catching event banners and large-scale wall vinyl art for impactful on-site branding.
• Event Materials: Professionally designed attendee badges and postcard invitations to drive attendance.
• Digital Assets: Branded presentation templates for speakers and a series of social media announcements to build awareness and engagement online.

The Results My design work was instrumental in creating a polished and immersive brand experience for attendees across all of the Leagues' major annual events. The cohesive visual system elevated the professionalism of their gatherings and provided the CCUL team with reliable, high-quality creative assets that met all of their marketing and communication goals.

My Role: Lead Designer, Video Producer, Marketing Partner

Client: Eagle Community Credit Union

Relationship Overview: As a principal creative collaborator for Eagle Community Credit Union, I had the esteemed opportunity to design and develop a diverse array of multimedia content for their initiatives centered on members. My responsibility was to translate their mission of "giving back" into visually compelling materials that would educate, empower, and engage the community across multiple channels. I operated as an essential member of their team, consistently delivering high-quality creative material for various campaigns and events throughout the year.

Key Projects Included:

• The "Soaring" Member Newsletter: Served as the lead designer for the credit union's primary communication platform, developing layouts and infographics to promote products and disseminate critical security information.
• Lunar New Year Campaign: Crafted the complete visual identity for a significant multi-channel campaign, including a limited-edition credit card and all promotional graphics.
• Community & Charity Events: Designed marketing materials and offered creative support for prominent community programs such as the ABC Spark of Love toy drive and NALC Stamp Out Hunger food drive.

Core Skills & Tools Utilized:

• Design: Adobe Illustrator, Photoshop, InDesign
• Video & Motion: Adobe After Effects, Premiere Pro, Apple Motion
• Project Management: Microsoft Word, Excel, PowerPoint

My Role: Lead Designer, Art Direction, Layout & Typography, Infographic Design

Client: Eagle Community Credit Union

Project: Designing the "Soaring" Member Newsletter

Challenge: Eagle Community Credit Union needed a flagship communication tool to keep its members informed and engaged. The challenge was to design a newsletter that could effectively communicate a wide range of topics—from complex fraud warnings and new credit card launches to community events and holiday loan promotions—in a way that was visually engaging, easy to understand, and trustworthy.

Solution: As the lead designer for the "Soaring" newsletter, I was responsible for its entire visual identity. I developed a clean, modern, and flexible layout adaptable to various seasonal and product-focused themes. To make complex topics more accessible, I created custom infographics and illustrations to distill security information into digestible visuals. I also designed vibrant promotional graphics to drive engagement for new products, such as credit cards and holiday loans.

Results: The newsletter became a cornerstone of the credit union's member communication strategy. The engaging design directly increased member awareness of new products and security features and successfully drove participation in key initiatives such as the annual scholarship program and seasonal loan promotions. The work solidified a professional and cohesive brand image across both in-branch and digital channels.

My Role: Motion Graphics Designer, Art Director, Digital Signage Specialist

Client: Eagle Community Credit Union

Project: In-Branch Digital Signage & Video Campaign Series

Challenge: Eagle Community Credit Union needed to transform its in-branch digital screens (TVs and ATMs) from static displays into a dynamic and effective communication channel. The challenge was to create a continuous stream of engaging visual content that could promote products, share important information, and improve the overall member experience.

Solution: I was responsible for the concept, design, and animation of the entire in-branch video content library. I developed a cohesive series of motion graphics videos for their TV network. I curated the visual strategy for their ATM screens, ensuring brand consistency across all digital touchpoints within the branch. This involved working on a wide variety of campaigns throughout the year.

Campaigns Included:

• Product Promotions: Animated campaigns for key products like Auto Loans and the Annual $4,000 Scholarship Program.
• Seasonal Announcements: Dynamic animations for the Quarterly Newsletter, tailored with festive themes for each season (e.g., summer beach themes).
• Member Education: A series of clear and informative videos highlighting critical tips for Holiday Fraud Awareness and Cybersecurity.

Results: My work transformed the credit union's in-branch atmosphere from static to engaging. The dynamic video content successfully increased member awareness of key products and educational initiatives, creating a cohesive and professional digital experience that reinforced the EagleCU brand across all of its physical locations.

My Role: Lead Designer, Campaign Identity, Art Direction, Print & Digital Graphics

Client: Eagle Community Credit Union

Project: Lunar New Year Multi-Channel Campaign

The Challenge For the Lunar New Year, Eagle Community Credit Union wanted to launch a major promotional campaign to engage the community and drive adoption of key financial products. The challenge was to create a visual identity that was festive and culturally relevant, while still maintaining the professional trust and authority expected of a financial institution.

The Solution As the lead designer, I developed the entire visual identity for the campaign. A centerpiece of the project was designing the limited-edition Lunar New Year Credit Card. I also created a cohesive suite of promotional assets for both in-branch and digital channels, including:

• Vibrant in-branch displays and materials for workshops.
• Engaging web and mobile app graphics to promote special holiday loans.
• Clear, easy-to-understand infographics for security features and fraud-prevention tips.

The Results The campaign was a major success, receiving positive feedback from members for its festive and respectful theme. The unique credit card design was a popular feature that drove new account sign-ups, and the promotional materials successfully increased applications for the seasonal loans. The project demonstrated my ability to execute a comprehensive, multi-channel campaign that balances promotional goals with valuable member communication.

As a freelance designer, I've had the privilege of partnering with a highly diverse range of clients, from local small businesses and political campaigns to educational institutions and personal brands. This experience has honed my ability to quickly understand a client's unique goals and audience, and to adapt my design style to meet their specific needs. My work focuses on creating clean, professional, and effective visual identities and marketing materials that deliver tangible results.

Select Client Work Includes:

• Political & Civic Branding: Developed campaign materials and presentations for political clients, including the Mayor of Ontario, CA and a California State Assembly Member.

• Education & Public Sector:
  • Partnered with the Riverside School District to design their business development catalog for prospective students. My role was comprehensive, involving photography, layout design, and attending school board meetings to ensure the project aligned with all stakeholder objectives.
  • Developed the brand identity and logo for Aspire Engaging Human Performance, a professional development and coaching organization.

• Small Business Identity: Created foundational logos and brand identities for local businesses to help them stand out, including an automotive repair shop and an AC repair company.

• Corporate & Personal Branding: Designed compelling presentation materials and pitch decks for several inspirational speakers and life coaches.

My Role: Live Stream Director, Videography, Event Photography, Technical Production

Client: WISEPlace & Embrace

Event: "An Evening with Jane Fonda" Charity Fundraiser

Challenge: For their flagship charity fundraiser featuring renowned guest Jane Fonda, WISEPlace required an impeccable live stream and video production to effectively engage donors both physically present and remote participants. The objective was to execute a high-stakes, multi-camera live broadcast without any margin for error, while artistically capturing the inspiring and energetic ambiance of the evening.

Solution: I was tasked with overseeing all aspects of video production and live streaming for the event. My responsibilities encompassed managing every technical detail of the broadcast to ensure a seamless, high-quality experience for online viewers. Additionally, I directed the videography and captured professional still photographs of the evening's key moments, including Ms. Fonda's inspiring speech to the attendees.

Results: The professional live stream effectively expanded the event's reach, playing a crucial role in helping WISEPlace achieve its fundraising targets to assist women in crisis. The engaging video and photography assets I provided gave the organization a strong toolkit for post-event marketing and future donor engagement.

Portfolio Note: Due to celebrity rights and client ownership, the full video cannot be shared publicly. The stills shown here highlight the high-quality production and the impactful moments of the evening.