Hansen's Natural Beverage
Project Hansen's Beverages
My Role: Packaging Design, Print Production, Brand Management, Retail & Trade Show Graphics
Client: Hansen's Beverages (Pre-Coca-Cola Acquisition)
Challenge: During a critical period of growth for Hansen’s Beverages, the challenge was to maintain a cohesive and compelling brand identity across a rapidly expanding and diverse product portfolio. The design work required to resonate with a health-conscious audience and support a wide range of products, including their signature Natural Cane Sodas, new energy drinks, and organic juices.
Solution: As a principal designer for nearly 9 years before the Coca-Cola acquisition, I played a pivotal role in the design and print production of the entire product line. My responsibilities encompassed a wide range of tasks, from the technical creation of art files for multi-packs and shippers to the creative design of trade show displays, pallet skirts, and even licensed children’s juice boxes featuring Clifford the Big Red Dog.
Results: My work directly contributed to the establishment of a robust and consistent brand identity that resonated with consumers and supported the company’s substantial growth. The high quality and visual appeal of the packaging and marketing materials were pivotal to the brand’s success, which ultimately culminated in its highly publicized acquisition by The Coca-Cola Company in 2015.
(Disclaimer: All rights are reserved for Hansen’s Beverage and The Coca-Cola Company. This work is presented for portfolio purposes only.)