Infinium Spirits

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My Role: Point-of-Sale (POS) Design, Large-Format Graphics, Brand Adherence

Client: Infinium Spirits

Brand: Fernet-Branca

Challenge: To enhance brand visibility, the esteemed liqueur brand Fernet-Branca required impactful marketing materials suitable for two markedly different environments: the confined space of a bar top and the expansive surface of a semi-truck. The objective was to adapt the brand's intricate, vintage-inspired aesthetic to both small- and large-scale applications while preserving its strong identity.

Solution: My task involved designing a series of key assets to promote the brand. For on-premise visibility, I developed bold and attention-grabbing bar tents intended to stand out in a busy bar setting. For large-scale brand recognition, I created the complete artwork for a semi-truck wrap, transforming a delivery vehicle into a prominent mobile billboard. Throughout both projects, I ensured meticulous alignment of the designs with Fernet-Branca's distinctive and historic brand guidelines.

Results: The newly developed point-of-sale materials effectively attracted customer attention at the point of purchase. Meanwhile, the truck wrap significantly amplified brand visibility on a large scale. This project demonstrates my versatility and ability to execute branding strategies for an iconic brand across a broad spectrum of formats, ranging from tabletop to highway.

(All rights are reserved for Fernet-Branca.)

My Role: Art Direction, Motion Graphics, Point-of-Sale (POS) Design

Client: Infinium Spirits (for Brancamenta)

Project: Product Video & In-Store Signage

Challenge: For their iconic liqueur, Brancamenta, the client needed a fresh visual campaign but faced a significant hurdle: a lack of existing visual assets. I was provided with only four core brand elements and tasked with creating a full suite of promotional materials, including a new product video.

Solution: I developed a complete visual concept from the ground up, centered on the product's refreshing, mint-forward character. I created a vibrant 15-second motion graphic video showcasing the Brancamenta bottle chilling on a bed of ice, garnished with fresh mint leaves. This new, premium visual became the cornerstone of the campaign. I then designed a cohesive set of eye-catching point-of-sale signage for liquor store displays, extending the new visual theme into the retail environment.

Results: I delivered a comprehensive, high-impact multimedia campaign despite the initial lack of assets. The motion graphic and point-of-sale signage effectively communicated the product's refreshing qualities, elevated its brand presence, and attracted customer attention at the point of purchase. This project exemplifies my capability to address creative challenges with ingenuity, covering aspects from concept and art direction to final execution.

(Disclaimer: All rights are reserved for Brancamenta and Infinium Spirits.)